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About

Built in Cairo since 1999.

Flex Trade designs, prints, fabricates, and installs signage and large-format print. What started as a single workshop now runs at national scale.

01The story

Eng. Tarek ElFar, founder of Flex Trade Printing House
Eng. Tarek ElFar, founder

1999

A single workshop

Eng. Tarek ElFar founds Flex Trade Printing House in Cairo. Design, print, and installation under one small roof, with the trade habits that still run the floor today.

2019

The second house

The group establishes Direct Sign & Print, a sister production house on a dedicated line. Two houses, four warehouses, one roof of capability.

Today

National scale

One of Egypt's largest full-scope signage and print operations: 300+ people serving government, defense, banking, industry, and real estate, nationwide.

02Inside the house

The Flex Trade Printing House premises in Gesr Al-Suez, Cairo
HQ and showroom, Gesr Al-Suez
Rolls of banner and vinyl media in stock, ready to print
Banner and vinyl, in stock
A large-format graphic being installed on site
Delivered and installed

03The scale

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Years in print
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People
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Production houses
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Warehouses

04The group

Two production houses under one roof of capability.

Flex Trade Printing House

Est. 1999

The founding house. Full-scope signage and large-format print, from design and fabrication to nationwide installation.

Direct Sign & Print

Est. 2019

The sister house, running production on a dedicated line since 2019.

The story since 1999

05Why partner with us

01

One accountable house

Design, print, fabrication, and installation in-house. One brief, one team, one name on the finished job.

02

Scale without limits

Presses up to 5 metres wide, and in-house welding that seams panels to any size: a single print can run to 100 metres.

03

Institutional trust

Twenty-five years of work for government, defense, and banking institutions, the clients with the least room for error.

04

Capacity that holds deadlines

300+ people, two production houses, and four warehouses of media. Event dates and launch days do not move, so we plan to them.

Start a job

Tell us the size.

From one storefront to a national campaign: send the brief on WhatsApp and the team takes it from there.