About
Built in Cairo since 1999.
Flex Trade designs, prints, fabricates, and installs signage and large-format print. What started as a single workshop now runs at national scale.
01The story

1999
A single workshop
Eng. Tarek ElFar founds Flex Trade Printing House in Cairo. Design, print, and installation under one small roof, with the trade habits that still run the floor today.
2019
The second house
The group establishes Direct Sign & Print, a sister production house on a dedicated line. Two houses, four warehouses, one roof of capability.
Today
National scale
One of Egypt's largest full-scope signage and print operations: 300+ people serving government, defense, banking, industry, and real estate, nationwide.
02Inside the house



03The scale
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- Years in print
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- People
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- Production houses
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- Warehouses
04The group
Two production houses under one roof of capability.
Est. 1999
The founding house. Full-scope signage and large-format print, from design and fabrication to nationwide installation.
Est. 2019
The sister house, running production on a dedicated line since 2019.
05Why partner with us
01
One accountable house
Design, print, fabrication, and installation in-house. One brief, one team, one name on the finished job.
02
Scale without limits
Presses up to 5 metres wide, and in-house welding that seams panels to any size: a single print can run to 100 metres.
03
Institutional trust
Twenty-five years of work for government, defense, and banking institutions, the clients with the least room for error.
04
Capacity that holds deadlines
300+ people, two production houses, and four warehouses of media. Event dates and launch days do not move, so we plan to them.
Start a job
Tell us the size.
From one storefront to a national campaign: send the brief on WhatsApp and the team takes it from there.